Winston Churchill became so enamored of Armenian brandy during his stay at a little place called "Yalta" that he asked then-Soviet dictator Joseph Stalin to send him cases of the stuff each year. Rumor has it that he drank Armenian brandy with his famous cigars from then on out. Each year – from 1943 onward, 400 bottles of the brand Dvin were sent to him from Stalin.
Churchill’s recommendation aside, the fact is, Armenians have been producing excellent quality wines, and most especially, brandies for centuries. But commercially, its most famous brand, Ararat, has been produced in the Ararat Valley of Armenia since 1887 by the Yerevan Brandy Company. The brandy, or cognac…or more specifically "cognac-style wine" comes in bottles that have been aged either 10, 15, 18 or 20 years.
Today, Armenian brandy is created from two basic ingredients: the white grapes that grow in the valley’s volcanic soil and spring water from its many streams. During the Soviet era, however, the brandy were made from anything the Soviets could throw in – and both the brand and the wine-making tradition suffered for the practice.
In the 1990s, however, Armenia became an independent nation and the Yerevan Brandy Company – along with many other formerly state-owned enterprises – was privatized again.
That’s where Pernod Ricard, the French drinks conglomerate comes into the picture. Pernod Ricard bought the Yerevan Brandy Company for $ 30 million in the mid-nineties and set about restoring its vitality and its international esteem. Their timing could not have been worse. Almost overnight, the Russian ruble crashed and took the Russian market for the brandy with it. The business dropped by 75 percent in a matter of months, leaving Pernod Ricard holding enough brandy and grapes for something like 40 years worth of sales at its current rate.
To their credit – and business acumen – the French conglomerate hung in and, by 1998,they had raised production (and sales) from 1.7 million litres a year to 4 million litres a year, thogh much of it continued be go to the Russian market.
Not so today. Ararat Brandy is again becoming available throughout the Middle East, as well as Europe and North America, and home-brewed versions of brandies and cognacs are more popular than ever. Here is one cherry-flavored brandy that is commonly made in Armenian homes all over the world:
Note: The cherries themselves taste terrific over vanilla ice cream or pound cake, once they have sat in the brandy for awhile!